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The closest colour in another brand
You found the shade you want and your local store does not carry it. Pick the colour you know and get the nearest real product in every other brand, with the code to ask for.
Matching
Hale Navy
Benjamin Moore · HC-154
Sherwin-Williams
Cyberspace
SW 7076
A near swap. Any difference shows up in strong daylight, not across a room.
Farrow & Ball
Stiffkey Blue
No.281
A near swap. Any difference shows up in strong daylight, not across a room.
Screen colour is never paint colour. These are perceptual matches from published swatch values, which is close enough to walk into a store with and wrong enough that you should still buy a tester pot and look at it on your own wall, in your own light. We only show a brand when we carry enough of its range to give a real answer rather than a nearest guess, which is why some brands are missing.
See it on your actual wall
A swatch on a screen tells you almost nothing about how a colour behaves in your room's light. Upload a photo and repaint the walls in your browser, free and unlimited.
How the matching works
Colours are compared in CIE Lab, a colour space built so that the distance between two values matches how different they look to a person. Comparing the raw red, green and blue numbers instead is faster and wrong: it will happily tell you a green and a grey are neighbours because their arithmetic is similar, when your eye disagrees immediately.
The catalogue behind this is curated rather than exhaustive. Every colour in it is a real, widely documented product with a code you can say out loud at a counter, which is the point of the exercise. Where a brand genuinely has nothing close, the tool says so rather than inventing a match.
Shade guides
Sherwin-Williams colours one at a time: the published LRV, the undertone, and what it does in real light, plus how the two big brands compare. Worth reading before you ask a counter to match one.
- Universal Khaki SW 6150Sherwin-Williams' 2026 Color of the Year. A mid-tone, not a light beige.
- Accessible Beige SW 7036A mid-tone, not a light neutral, and how it compares with Repose Gray.
- Pewter Green SW 6208A dark colour, not a mid-tone sage.
- Olive Grove SW 7734A warm olive green, darker than most people expect.
- Eider White SW 7014A cool white, and how it behaves in north, south, east and west light.
- Dover White SW 6385A warm, creamy white that wants to be wall and trim at once.
- Benjamin Moore vs Sherwin-WilliamsWhat a gallon costs and who covers more, from the makers' own data sheets.
Questions people ask
Can Sherwin-Williams match a Benjamin Moore colour?
Yes, any decent paint counter will colour-match a competitor's shade from a sample or a code, and both chains do it routinely. The catch is that a machine match copies the colour but not the paint: coverage, sheen and how the finish wears all belong to the base you are mixing into, so a matched colour in a different brand is a close cousin rather than a twin.
How close is close enough?
Under 2, the band we label "Hard to tell apart", is the only one we'd treat as a swap, and even that comes from on-screen colour values, not paint. From 2 to 5 is "Very close", a gap you'd only catch with both swatches side by side in daylight. From 5 to 10 is "Same family": related, but not the same tin. Over 10 is "No real match", a starting point rather than a swap. Whatever the label says, a sample on the real wall decides.
Why does the same colour look different in my room?
Because paint has no colour of its own — it returns whatever light you give it. North light is cooler and will pull a warm beige grey, low afternoon sun does the opposite, and a bulb at 2700K will warm everything in the room by more than the difference between most of these matches. That is why an LRV number tells you more about how a shade will behave than the swatch does.
Are these official brand conversions?
No, and nobody publishes those. These are perceptual matches computed from published swatch values across a curated catalogue of widely documented colours, which is honest work but not a manufacturer's equivalence table. Always buy a tester pot.
Can I match a colour from a photo instead?
Paste a hex code here if you have one; the matcher treats it like any named shade, since it compares on-screen colour values either way. It can't read a colour off a photo of your wall. To see a shade on your own room instead, the paint visualiser repaints the walls in your browser for free.
Choosing rather than matching? Calming bedroom paint colours gives ten shades with their real LRVs and when each one works. Or see the rest of the free tools.